(Charlotte, NC – May 1, 2018) Hundreds of thousands of children from low-income families would lack access to dental care if not for the services they receive at non-profit dental clinics. Thanks to a generous product donation from SS White made to America’s ToothFairy: National Children’s Oral Health Foundation (NCOHF) those clinics will be better equipped to meet the needs of children across the nation.

Over $52,000 in donated carbide burs were distributed to eleven members of the America’s ToothFairy Dental Resource Program, a national network of non-profit clinics providing essential oral health care to underserved children and families in their communities.

“We believe all children should have access to a high standard of dental care, but that is difficult for clinics to provide if they don’t have the proper equipment,” said Tom Gallop, CEO of SS White. “We are happy to work with America’s ToothFairy to get these clinics the tools they need and thrilled to take part in helping so many children.”

“Members of our Dental Resource Program can help so many more children when corporate sponsors get involved, so we are very grateful to SS White for their generosity and continued support of children’s oral health,” said Jill Malmgren, NCOHF Executive Director. “This donation of carbide burs will help the clinics we support provide vital dental services to underserved children around the nation.”

About SS White

As a dental manufacturer, SS White has always strived to bring high quality dental products to market, to enable practitioners to work more accurately and precisely, and to maximize comfort and quality for each and every patient who enters a dental office. The company proudly bears the name of its founder and continually maintains its original objective: better products for better dentistry. Learn more at

About America’s ToothFairy: National Children’s Oral Health Foundation (NCOHF)

As a resource provider, America’s ToothFairy: National Children’s Oral Health Foundation (NCOHF) increases access to oral health care by supporting non-profit clinics and community partners delivering education, prevention and treatment services for underserved children. Since its inception in 2006, America’s ToothFairy has distributed more than $18 million in donated products, educational materials and financial grants to improve oral health outcomes for children and youth in need. For more information, visit

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Dentistry’s Social Media Expert Rita Zamora Launching New Book During CDA Anaheim

While Supplies Last, Free Autographed Copies of “Get Found, Get Liked, Get Patients: Making the Most of Social Media” Will Be Available in the CareCredit Booth on Thursday May 17th from 12:30 PM – 1:00 PM

Boulder, CO – May 1, 2018 –  Rita Zamora, a social media marketing thought leader known for helping dentists and specialists shine online, will be introducing her new social media marketing book for dentists at CareCredit booth # 704 during the California Dental Association Meeting in Anaheim.
Entitled “Get Found, Get Liked, Get Patients: Making the Most of Social Media” this easy to read paperback book is intended to provide practical social media tips and advice that can be implemented immediately.
According to Zamora, “Despite the fact that social media has been recognized as a marketing must-have for almost a decade, many practice owners and some marketing professionals for that matter are still overwhelmed at the thought of starting and sustaining a social media program that will help them attract and retain patients. Surprisingly, this can apply to millennials as well. My goal was to write a social media guide, to help DIYers or inform those who need to delegate, that could be read in about 90 minutes.”
The book’s content is largely based on common questions Zamora has received over the years during many of her lectures. Here is an outline of the book’s contents:
       Why Some Dentists Don’t Leverage Social Media to Get New Patients
       With So Many Challenges to Using Social Media, Is It Worth the Trouble?   
       The Benefits of Social Media
       Does Social Media Really Work for Attracting New Patients?
       Getting Found. Getting Liked. Getting Patients
       Next Steps to Reading “Get Found, Get Liked, and Get Patients: Making the Most of Social Media”
Zamora’s book includes a foreword written by dental marketing guru Fred Joyal, co-Founder of 1-800-Dentist and author of “Everything is Marketing” and “Becoming Remarkable,” in which he states: “There is no faster moving target in practice marketing than social media. It changes almost daily.  Rita is exactly the guide we need. She is both thoughtful and experienced, and this book is her gift of truth and wisdom. Enjoy it, learn from it, and apply it, and your practice will thrive.”
Purchasers of the book will also be able to download special PDF supplements to keep abreast of significant or timely recommendations. During the California Dental Association Meeting in Anaheim, a limited number of signed copies of “Get Found, Get Liked, Get Patients – Making the Most of Social Media” will be available for free (while supplies last) at the CareCredit booth #704 from 12:30 to 1:00 p.m. on Thursday, May 17th.
Why in the CareCredit booth? “A study conducted by Rothstein Tauber on behalf of CareCredit revealed: Three of the five steps it takes to attract a new patient and have them accept and pay for treatment involves extensive research by the patient that can take an average of 76 days before they make a decision. It takes about 145 days for elective, cosmetic procedures,” explained Zamora. “This Consumers’ Path to Healthcare Purchases Study further validates the need for dental practices to value their online presence and utilize social media effectively to get found, get liked and get patients.”
The print edition of “Get Found, Get Liked, Get Patients – Making the Most of Social Media” is available for pre-sale online at for a special price of $16.95. The book will be available in the near future in digital format and also on Amazon.
About Rita Zamora:
Rita Zamora is the owner and founder of Rita Zamora Connections ( and an international speaker and published author on social media marketing and online reputation management. Her advice on managing your online reputation was published in the American Dental Associations Practical Guide to Expert Business Strategies and she served as a Contributing Faculty Member on the topic of marketing for the 2015 American Dental Association’s Center for Success Certificate Program.
Rita Zamora Connections is an established dental consulting firm that specializes in social media marketing for dentists and specialists. Their agency provides highly customized solutions
and encourages genuine personal interaction between their dentist and specialist clients and their
patients. Since 2008, theyve worked with hundreds of dental professionals, through speaking engagements and their agency, to train or assist them in authentic and valuable online interactions. Rita graduated magna cum laude from the University of Colorado with a bachelors degree in business and marketing and has over 20 years of experience working in the business of dentistry. Rita can be contacted at
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Dentsply Sirona announces upcoming opening of new North American training facility

Ribbon cutting ceremony scheduled May 24th will celebrate debut of the multi-purpose Dentsply Sirona Academy – Charlotte
CHARLOTTE, N.C. (April 27, 2018) – Dentsply Sirona Inc., The Dental Solutions CompanyTM, announced today that it will host a ribbon cutting ceremony on Thursday, May 24, 2018 to celebrate the grand opening of its new state-of-the-art training facility, Dentsply Sirona Academy – Charlotte (DSAC).
Located at 13320 Ballantyne Corporate Place in Charlotte, the DSAC will function as a multi-purpose training facility, showcasing the most advanced and proven dental product solutions in a clinical setting. The grand-opening ceremonies, scheduled from 1 – 4 p.m., kick-off with presentations from Dentsply Sirona CEO Don Casey, industry KOLs and other key stakeholders.
“Dentsply Sirona is committed to bringing the best training and broadest educational experiences to dental professionals around the world,” said Group Vice President – Americas RCO Greg Sheehan. “Our new and ultra-revolutionary training facility in Charlotte will accommodate a comprehensive variety of clinical and technical curriculums, including hands-on teaching, live lectures and on-demand webinars.”
In addition to the ribbon cutting ceremony, attendees of the DSAC grand opening have the opportunity to tour the facility’s 28,525 sq. ft. space that includes multiple classrooms, a 288-seat auditorium, seven fully-outfitted operatories and two simulation labs. Knowledgeable product managers will be on-hand to discuss and demonstrate the groundbreaking capability of several technology and consumables products, as well as provide visitors the chance to personally test-drive equipment from Dentsply Sirona’s exciting product line.
“The opening of our new academy is further evidence of Dentsply Sirona’s steadfast commitment to providing top-quality training in an easily accessible location,“ added Sheehan. “The Dentsply Sirona Academy – Charlotte will provide all dental professionals enriching opportunities to expend their knowledge, exchange information and be inspired.
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